In the Insights section you can see how your already published posts are landing on the platforms – that's real numbers straight from Instagram, TikTok, YouTube and more. So you can tell what's working without checking each app individually.
Note: Insights need connected social accounts and are part of Social Connect, which is included in your plan from Solo upwards. To learn exactly what's needed, see Requirements for insights.
What insights show
- Your profile at a glance: profile picture, name, followers, posts and engagement – with a link to your profile on the platform.
- A period of your choice: 7, 30 or 90 days, the current month or a custom period. All numbers refer to it and are compared with the period of the same length before it.
- Six key figures: followers, reach, impressions, engagement rate, interactions and posts – each with its change and a small curve.
- Trends: how followers and engagement rate developed in the period.
- Your strongest posts and all posts in the period – click a post to open it large with all its numbers.
Switch between your connected platforms at the top.
Two levels: profile and post
- Profile level: the profile header, the summary, the six key figures and the trends sum up your whole account in the selected period. Details under Understanding your profile numbers.
- Post level: below, you see each post with its own numbers and open it in the large view with a click. Details under Understanding your post numbers.
Monthly report as a PDF
Use PDF report in the bar at the bottom to download a report as a PDF – handy for passing on or filing. It contains your profile header, the summary, the six key figures, your strongest posts, the trends, when your audience reacts, the formats, the assessment from the performance check and all posts as small tiles.
- Period: If you've selected a period, exactly that one is used. Otherwise it becomes a monthly report – for the current month, or during the first week of a month for the last full month.
- Your brand kit: If you've set up a brand kit, the report uses your colours and your logo. Otherwise it comes in maebe colours.
- The report is only created when you click and is not stored anywhere.
The AI summary
So you don't just get numbers but also some context, maebe will sum up the key takeaways for you on request, by AI, in easy-to-understand sentences. How that works is explained under AI summary of your insights.
Important: insights are not the post status
Don't mix up insights with the internal status of a post in maebe. These are two different things:
- The post status (draft, in review, approved …) shows where the post stands in the internal workflow.
- Insights only show something once a post is actually published on the platform and is collecting reactions there.
So an approved but not yet published post won't show up in insights yet.
Tip: Numbers don't update in real time. Reactions take their time, and the platforms deliver the figures with a bit of delay.
Where to go next
If your insights section is empty, usually all that's missing is a connection. To learn what you need, read Requirements for insights.