A project is a collection of posts within a team. Think of it like a folder: everything that belongs together by topic sits neatly in one place. Every post lives in exactly one project.
What you use projects for
Projects keep your work organized. Common ways to use them:
- per client – for example "Sunshine Bakery", if you work at an agency,
- per campaign – such as "Summer promo 2026" or "Product launch",
- per channel or topic – if you'd rather sort your posts by content.
There's no right or wrong here. Choose the setup that fits the way you work.
Creating a new project
- Use the team switcher in the top left to make sure you're in the right team – projects always belong to a team.
- Go to your Projects in the sidebar.
- Tap New project in the top right of the topbar.
- Enter a name you'll easily recognize the project by later.
- Optionally, add a short description – handy when several people on the team are working on it.
- Save. The project appears in your list right away.
Setting a preview image
Every project can have a preview image. It helps you spot the right project at a glance – especially once you have a lot of them. Just upload an image and crop the section you want. You can swap it out again at any time.
Tip: Use something like the client's logo or a key visual from the campaign as the preview image. That way your project list reads clearly at a glance.
What's next
Once your project is set up, you can view it in two ways – a list and a calendar. Read more under Lists & calendar view. And when you're ready to dive in, go ahead and create your first post.