A project is a collection of posts within a team. Think of it like a folder: everything that belongs together by topic sits neatly in one place. Every post lives in exactly one project.
What you use projects for
Projects keep your work organized. Common ways to use them:
- per client – for example "Sunshine Bakery", if you work at an agency,
- per campaign – such as "Summer promo 2026" or "Product launch",
- per channel or topic – if you'd rather sort your posts by content.
There's no right or wrong here. Choose the setup that fits the way you work.
Creating a new project
- Use the team switcher in the top right to make sure you're in the right team – projects always belong to a team.
- Open the Social planner from the menu (or Planner in the icon bar on a computer) – the team page shows all projects in the Projects tab.
- Tap New project in the bar at the bottom.
- Enter a name you'll easily recognize the project by later.
- Tap Create project. The project appears in your overview right away.
Setting a preview image
Every project can have a preview image. It helps you spot the right project at a glance – especially once you have a lot of them. In the project, open the Settings via the gear in the bar at the bottom, tap Choose image under Preview image and crop the section you want. That's also where you can rename the project and swap the image at any time.
Tip: Use something like the client's logo or a key visual from the campaign as the preview image. That way your project list reads clearly at a glance.
What's next
Once your project is set up, you can view it in three ways – as a grid, a list or a calendar. Read more under Lists & calendar view. And when you're ready to dive in, go ahead and create your first post.