When you pick a platform at the top of Insights, you first see your profile: a header with your profile picture and the key facts, then the period, a short summary, six key figures and two trends. Here is what each number means.
Note: The profile values come from a daily reading of your account, so nothing moves by the second. Use Sync now in the bar at the bottom to fetch an update. Next to the title you can see when the last sync happened.
The profile header
At the top is your account: profile picture, platform, your handle and your name, plus – if the platform provides it – your short bio and a “Profile on …” link that opens your profile in a new tab. On the right you see followers, how many accounts you follow, your total posts and the engagement rate in the selected period. The colour stripe at the bottom shows the platform's colours.
Choosing the period
Under Your period you decide what all numbers on the page refer to: 7 days, 30 days (default – if there are fewer than three posts in it, the page opens with 90 days), 90 days, the current month or a custom period with a from–to date. The date pill next to it shows which days are selected; tap it to open the calendar.
The comparison is always with the period of the same length before it (“vs. previous period”). For a month, that's the same days of the previous month – on 16 October, 1–16 October is compared with 1–16 September (“vs. September”).
Anything beyond how long your numbers are kept is greyed out and can't be selected.
The summary
Below, maebe sums up the period in a headline and a few sentences – for example how many new followers you gained, how many accounts your posts reached and which post did best. These sentences come straight from your numbers, not from an AI. On the right are reach, engagement rate and number of posts with their change.
The six key figures
Each tile shows the value in the selected period, the change compared with the previous period and a small curve over the days:
- Followers: your follower count at the end of the period. The value next to it is the growth in the period.
- Reach: how many accounts your posts reached in the period – added up across all posts. Only shown if the platform reports reach per post.
- Impressions: how often your posts were shown in the period.
- Engagement rate: the average engagement rate of your posts in the period. The change is shown in percentage points (“+0.6 pts”).
- Interactions: likes, comments, saves and shares together.
- Posts: how many posts you published in the period.
If a platform doesn't provide a value, the tile is simply left out.
The “Followers” trend
This curve shows how your follower count developed in the selected period – from the daily readings. Small waves are normal; what matters is the trend over several days.
The “Engagement rate” trend
It's not a daily value. Each point is a rolling 30-day average: the mean engagement rate of your posts from the previous 30 days. The grey line shows the same trend for the previous period – laid over the same days so you can compare directly.
That means:
- The curve deliberately doesn't swing daily. A rolling average smooths out spikes, so you see the trend instead of noise.
- It rises while reactions to fresh posts are still coming in.
- It stays flat when all posts in the 30-day window have settled. With only a few posts, a flat line is correct, not a bug.
- It falls when a strong post drops out of the 30-day window or a weaker new post pulls the average down.
Switching between platforms
If you've connected several accounts, switch using the platform tabs at the top. All numbers always refer to the selected account; the period is kept when you switch.
What's next
The numbers of individual posts are explained in Understanding your post numbers. For an explanation in plain sentences, use the AI summary of your insights.