When you pick a platform at the top of the Insights section, the first thing you see is the profile level: four key figures and two trend graphs that sum up your whole account – not a single post. Here's what each number means.
Note: The values come from a nightly snapshot of your account. Once a day maebe pulls the current numbers from the platform – which is why nothing here moves second by second. Use "Refresh now" to trigger an interim update.
The four key figures at the top
- Followers: Your current follower count from the latest snapshot. If a small green or red value sits beneath it, that's the change over the last 30 days.
- Reach 28 d: How many people have seen your profile and content in the last 28 days. This window comes straight from the platform (Instagram works in a fixed 28-day window here). A "—" means the platform hasn't delivered this value yet.
- Engagement rate 30 d: How strongly your posts from the last 30 days triggered reactions on average, relative to reach. More on this with the graph below.
- Posts 30 d: How many posts were published in the last 30 days.
The "Follower trend" graph
This curve shows how your follower count has developed over time – point by point from the daily snapshots. Small waves are perfectly normal: profiles constantly gain and lose individual followers. What matters is the trend across several days, not the single day.
The "Engagement rate over time" graph
This is the curve that causes the most confusion – so here it is in detail:
It's not a daily value. Each point on the curve is a rolling 30-day average: the mean engagement rate of all your posts from the previous 30 days. So it's the same logic as the "Engagement rate 30 d" figure above, just plotted over time.
From that it follows:
- The curve deliberately doesn't swing daily. A rolling average is slow and smooths out the daily spikes – so you see the trend instead of noise.
- It rises while reactions to fresh posts are still coming in (likes and comments build up over the first days after publishing).
- It stays flat when all posts in the 30-day window have "settled" and none drops out. If you currently have only a few posts, the average barely moves – a flat line is then correct, not a bug.
- It only falls once a strong post slides out of the 30-day window (becomes older than 30 days) or a weaker new post pulls the average down.
In short: You're not looking at "my engagement rate today" but at "how strongly my content has been performing lately on average". That's exactly what the curve is meant to show – a calm, comparable trend.
Switching between platforms
If you've connected several accounts, you can switch platforms at the top. All figures and graphs always refer to the account currently selected.
Where to go next
The numbers for individual posts – impressions, reach, interactions – are explained under Understanding your post numbers. For context in plain sentences, see the AI summary of your insights.