You have a media pool full of photos, the rating round is done – now what? That's exactly where content suggestions come in: maebe looks at your green-rated images and turns them into a concrete posting plan. Which images belong together as a carousel, which one carries a single post, which caption fits your brand, and when is the best time to post.
How to start
You'll find content suggestions in the sidebar under Content → AI Assistant – or directly inside a media pool via the Content suggestions button (the pool is then preselected).
- Choose the media pool from the overview. Pools with sub-pools appear as a collapsible tree: the folder icon in front of a row opens and closes its sub-levels, each row shows preview images, the number of green images and what else sits in sub-pools. With many pools, the live search and "Load more" help. With the "Include sub-pools" toggle, green images from all levels below the selected pool count as well – this also works with pools other teams shared with you. Selectable is whatever reaches at least 2 green images (with or without sub-pools).
- Choose the target project where the posts should be created.
- Optional: Add a short briefing – what should this be about? Occasion, topic or desired tone, for example "Recap of our event, casual tone".
- Choose the platforms maebe should plan for. Only platforms with image formats are offered.
- If you like, set how many posts should be created (or let maebe decide with "Auto") and whether maebe should lean towards single posts or carousels.
- Click Create suggestions.
maebe then analyses the images and puts a plan together. This takes a short moment.
What feeds into the suggestions
- Green images only: The traffic-light rating in the pool is the selection – whatever you (or your client) set to green counts as approved.
- Your briefing: If you provide one, maebe aligns grouping and captions with it.
- Your brand voice: Writing samples and AI context from your AI settings plus the target project's AI context shape the caption drafts – see Brand voice & AI settings.
- Your best posting times: If your team has insights data, the suggested times follow the slots when your audience is active.
- Existing posts: Whatever is already planned in the project won't be suggested twice.
Currently only images are considered – videos will follow later. Per run, maebe looks at up to 24 green images. If your pool holds more, a random selection is drawn – so every new run brings fresh combinations. If you want to plan specific images, put them into their own (sub-)pool and pick that as the source.
Multiple voices: caption variants
Alongside your default persona you can pick up to two alternative voices in the setup. Each of these personas then writes its own caption variant per post – you see all suggestions with avatar and name right on the card. maebe remembers your selection for the next run.
Working with the variants:
- Select one variant to adopt its text into the caption field – where you can edit it freely.
- Select two or three variants and click "Combine selected": maebe merges the texts into one blended caption, which again lands in the caption field and stays editable.
All captions are AI-generated – use them as a starting point and adjust them to your liking before posting. Whatever ends up in the caption field is what gets adopted.
Review and adopt suggestions
Each suggestion is a card with the chosen images, title, caption and posting time. Before anything happens, you decide:
- Edit: Adjust title and caption directly on the card. Clicking an image opens the large view.
- Change platform, format and target format: Each card has its own format section – switch the platform (from your selection), the format and the aspect ratio there if needed.
- Adjust the posting time: Clicking "Posting time" opens the calendar – including suggestions for your best times when data is available.
- Deselect: Suggestions that don't fit are removed from the selection via the checkmark.
- Choose the post type: By default a real draft is created (immediately editable, with an approval link). The switch turns it into a planning idea (an internal placeholder in planning mode) instead.
With Adopt, maebe creates the selected posts in the target project and shows them as tiles – one click opens the respective post. The images are copied into the posts – your media pool stays untouched. Copying runs in the background; the media appears in the posts shortly after.
Good to know
- Content suggestions are available from the Pro plan. Media pools themselves are in every plan – the AI analysis on top of them starts at Pro.
- Suggestions are non-binding: nothing is created until you adopt them.
- There's a fair daily quota of runs per team – you'll see it right on the page.