The post editor is the page where your post takes shape. As soon as you open a post, you land here. At the very top you'll see the title and the pills for platform and format; below that, the page is split into two areas: a content column on the left and a context column on the right. All actions live in the bar at the bottom.
The content column (left)
This is where you put the actual post together. You'll find:
- the text – the caption, i.e. the actual post text, and depending on the format a headline or a link,
- the media – images or videos that you upload, crop and sort.
The title at the top is just for you and your team – it doesn't show up in the published post.
Read more under Uploading & editing media and Writing a caption & AI assistant.
The context column (right)
On the right you set how and when the post goes out. Above the column you switch between Publish and Chat (the comments on the post). Under Publish you'll find:
- Platform & format – where the post belongs and in what form (see Platforms & formats),
- 1 Date – when the post should go out (see Planning & scheduling),
- 2 Approval – who approves the post: your client via a link, or you yourself (see How approval works),
- 3 Publish – whether you post it yourself or publish automatically via Social Connect (see Publishing directly),
- the post health – a checklist that shows you in green what's already done and in red what's still missing (for example media, a caption – or the video, if the format needs one, such as a reel).
The bar at the bottom
A bar floats at the bottom center with all the actions for this post:
- Caption – the AI assistant for your text (if your plan includes AI),
- the eye – turns the preview in this format on or off,
- Duplicate post – creates a copy in the same project,
- the light bulb – turns planning mode on or off,
- … – the less frequent things: Start tour, Move to another project and Delete post,
- on the far right, Download post – with Save to Photos (on iPhone and in the app), Download as ZIP and Copy caption only.
On your phone the bar only shows icons plus the word of the main action; you'll find Duplicate and planning mode in the … there.
Preview in this format
In the post card on the right (and as the eye in the bar at the bottom) you'll find the Preview in this format switch. Turn it on and the media area shows, instead of the tiles, roughly how your post will look on the platform: in the chosen format and crop, with the name of your connected account and the caption shortened as far as the platform shows it before “… more”. In a carousel you can flip through the media; in a story series you tap from story to story, just like on Instagram. When you type in the caption or switch the format, the preview follows right away. Turn it off to get back to the tiles.
On your phone: three tabs
On smaller screens you'll find three tabs below the title and platform. Under Content you edit text and media. Under Publish you'll find platform & format, date, approval, publishing and post health. Chat holds the comments.
The tour
The first time you open a post, a short tour walks you through the editor in seven steps: choose your media, prepare the text, pick a date, adjust the format, check post health, approve – and finally download the finished post and publish it.
The tour stays put while you work: you can upload, type or open the calendar in between and then carry on with Next. On your phone it switches to the right tab by itself whenever a step lives there. You can end it anytime with the ×.
If you'd like to see it again later, tap … in the bar at the bottom and then Start tour.
Good to know: Approving isn't posting. An approval completes the planning – it doesn't mean the post has gone out. Shortly before the date, maebe reminds you to post it.
Editable or locked?
A post changes depending on where it is in its lifecycle – and with it, whether you can edit it right now.
- Editable: As long as a post is a draft or currently in review, you can change everything – media, text, format and date.
- Locked: Once a post is approved or already posted, the content column can no longer be edited. You can still see everything, but you can't accidentally change it anymore.
Note: If you change a post that was already up for review, any approvals already given are reset automatically. That way nobody approves something you reworked afterwards.
If you want to touch a locked post again after all, you can move it back to draft. How that works and what happens along the way is explained under Planning & scheduling.
Moving a post to another project
Created a post in the wrong project, or want to reorganize? Tap … in the bar at the bottom and then Move to another project. A small window opens where you pick the target project – the post moves there together with its media, caption and approval. Nothing gets lost, and you don't have to rebuild anything.
You can move posts between projects within the same team. If there's no other project, the entry doesn't show up at all.
Deleting a post
You delete a post via … in the bar at the bottom as well, then Delete post. maebe asks you to confirm first – the post is deleted together with its media, and this can't be undone.
The history
At the bottom of the content column sits an unobtrusive, collapsible bar with a clock icon. Expand it to see the post's history – who did what and when: approvals and rejections, the approval link being activated and locked, changes to text or media made by you or your clients, as well as planning and publishing steps.
This lets you trace what happened to a post at any time – for example that an approval was given, even if someone on your team stepped in to do it on someone's behalf.
Comments deliberately don't show up here – you'll find those in the post's Chat.