The brand kit is your brand's style guide. You define here once how you show up – profile, logos, colours and fonts – and everything you design in maebe draws on it. Your visuals look consistent on their own.
You'll find the brand kit in the menu under Identity → Brand kit, or in your Visuals overview via Brand kit in the bar at the bottom.
The page reads from top to bottom like a brand manual, and you edit everything right where you see it: click a colour field to open the colour picker, choose a font at its text sample, drop your logo onto a logo surface. You save colours, fonts and profile name with Save brand kit – the button sits in the bar at the bottom, and as soon as you have changed something, it says "Unsaved changes" there. Profile picture and logos are saved the moment you upload them.
Profile
At the very top is your brand's cover: on the left your profile picture and your profile name (your @handle, for example) in your headline font, on the right your brand at a glance – logo, colours and the three fonts. Click the profile picture to upload a new one and type the name straight in. On the closing slide (outro) of a carousel, your profile name is shown automatically – perfect as a "follow me" ending.
Logos
Upload two versions – a standard logo for light surfaces and an inverted logo for dark photos and surfaces. A PNG with a transparent background works best (PNG, JPG or WebP, up to 5 MB). In the Magazine style set it appears at the top left or bottom, and on the closing slide you can show it instead of your profile picture. If one version is missing, maebe uses the other.
Colours
Your palette consists of five colour fields: a primary colour, two accompanying colours, the text colour and the background. Click a field to choose the colour, or type the hex value right below it. These colours are then available in the editor as a quick pick when you set accents and labels.
Below that, under On photos, you define how text looks on images – once Light for light photos and once Dark for dark photos, each with text colour, label colour and gradient. The two sample photos show you straight away how readable your type is on a light and on a dark image. In the editor you then switch each slide between light and dark without adjusting colours by hand every time.
Fonts
You choose three fonts, each for its job: one for headlines, one for body text and one for labels. Each sits at its own text sample so you can see how it really looks. Click the font name to open the list, where every font is set in itself; the arrows next to it step through one at a time. You pick from a curated collection – from serifs to modern grotesque and display fonts to handwriting.
Under All together you see headline, paragraph and label combined in your colours – once on your light brand surface and once reversed. The sample follows your selection instantly.
There's also an elegant italic variant that appears whenever you emphasise a word in a headline with *asterisks*. All fonts are embedded in a privacy-friendly way.
For Link in Bio, too
Your brand kit is not just for Visuals: your Link in Bio pages can follow it as well. Choose the Brand kit style in a page's design and it takes on your colours and your three fonts – and every change you save here shows up right away on all pages in that style, including the public one. At the bottom of the brand kit page, Used in takes you straight there.