If you have connected your accounts via Social Connect, you'll find Community in the navigation. It gathers the comments under your Instagram, Facebook, Threads and TikTok posts, and you reply without switching apps.
What you need
- An active Social Connect in your team. Without Social Connect the menu item doesn't exist.
- Accounts with the required permissions. The Community needs more rights on your accounts than publishing alone. Existing connections therefore need to be reconnected once: under Connect accounts you'll find Reconnect in the “…” menu of every channel card. The connection, your posts and your statistics stay intact. For TikTok this applies to every account connected before 30 September 2026 – maebe points this out on the Community page.
Comments
The Comments tab shows all comments under your posts, including older ones that weren't published via maebe. In the page header at the top you switch between the tabs, filter by platform and toggle between "Awaiting reply", "All" and "Done". Above the list you can also search by text.
For every comment you can:
- reply – your reply appears right under the comment on the platform.
- hide or unhide it (Instagram, Facebook, Threads, TikTok).
- delete it (Instagram, Facebook, TikTok).
- like it (Facebook, TikTok).
- reply privately – if messages are enabled for your team, you can answer a comment with a direct message. This works once per comment and up to seven days afterwards.
A comment counts as "waiting for reply" until someone from the team has replied or marked it Done. If something new arrives in the thread later, it shows up again.
Messages
Direct messages from Instagram and Facebook Messenger live in the Messages tab. The tab only exists if the owner of your team has enabled it. It is off by default, because not every team wants to handle its messages in maebe. The switch is under Settings in the bar at the bottom of the Community page. Everyone else on the team can see there whether messages are on, but can't change it.
When replying, the platforms' rules apply:
- Within 24 hours of the other person's last message you reply freely.
- After that, for up to seven days, only as a personal reply to the request, without promotion. maebe marks these chats in colour.
- After seven days the chat is closed. Replying is then only possible in the Instagram or Facebook app.
You can send text, emojis and one image per message. You cannot start new conversations; the only entry point is the private reply to a comment.
On privacy: maebe does not store the content of your messages. Only when a message arrived and who from the team replied when is stored. The texts themselves are loaded live from the platform when you open the chat.
Who can do what
- Owners, admins and members read and reply to comments and messages.
- Junior members can read comments but not reply.
- Approvers don't see the Community.
- Only the owner turns messages on or off for the team.
What doesn't work yet
- LinkedIn doesn't deliver comments to maebe yet.
- Messages are only available for Instagram and Facebook; the other platforms don't offer access for them.
- There are no push notifications and no activity feed entries for new comments. The counter on the menu item shows what is waiting for you.
What's next
You connect accounts under Connecting social accounts. How to publish posts straight from maebe is explained in Publishing directly.