Besides your profile numbers, maebe shows how individual posts performed – always for the period you selected at the top.
Note: The values don't appear right away. Platforms usually deliver first numbers 2–12 hours after publishing and fill them in over time.
Your strongest posts
maebe highlights the three strongest posts in the selected period – measured by engagement rate. Each card shows the preview image, “Top 1–3”, the engagement rate, how many accounts the post reached, the start of the caption and the date and time. On platforms without an engagement rate (e.g. LinkedIn), reach counts instead.
All posts in the period
Below, all posts of the period are listed calmly with preview, caption, type and date, reached, engagement, likes and comments. Use Newest, Strongest and Reach to sort the list without reloading the page; Show more reveals the next 20.
The large post view
Click a post to open it large:
- On the left you see the preview image. “Open post on …” takes you to the original in a new tab.
- On the right there's a short verdict – for example “Your strongest post in October.” – with labels such as Top 1, “2.3× your usual engagement” (compared with your average over the last 90 days) or “in your strongest time window” (from Prime Time).
- Below are all figures the platform provides: reached, impressions, engagement, plays, likes, comments, saved, shared and – depending on the platform – profile visits, new followers or link clicks.
- The lifecycle shows how the engagement rate developed since publishing, with peak, half-life and the day from which the post levelled off.
- Plus the full caption and a short box “Why this worked” (for weaker posts “What was different this time”): an AI explains in two or three sentences what stands out about this post – based only on your numbers and your caption. Without AI in your plan, or if the AI doesn't respond, it shows hints maebe derives directly from the numbers.
Use the arrows (or the arrow keys, or swipe on your phone) to browse the posts of the period – in the order of the list. Esc or the × closes the view. The browser address remembers the open post, so you can share the link or open it again later.
The figures per post
- Impressions: How often the post was shown in total – including repeat views by the same person.
- Reached (reach): How many different accounts saw the post. Almost always lower than impressions.
- Interactions: Likes, comments, saves and shares – depending on the platform.
- Engagement rate: The share of viewers who reacted.
How the engagement rate is calculated
Simply put: reactions divided by impressions, as a percentage. Which reactions count depends on the platform (e.g. likes + comments + saves). The engagement rate makes posts with very different reach comparable.
Differences between platforms
Not every platform provides the same values. LinkedIn has no comparable engagement rate – maebe shows reach there instead. Where a number shows as “—” or is missing, the platform hasn't delivered it (yet).
What's next
How to read the numbers on profile level is explained in Understanding your profile numbers. To get everything at a glance as a file, use the monthly report as a PDF.