Besides the profile figures, maebe also shows you how individual posts performed. Lower down in the Insights section you'll find your published posts as cards; a click opens the detail view with all the figures.
Note: The values don't appear instantly. Platforms usually deliver first numbers 2–12 hours after publishing and keep filling them in afterwards.
Top posts
Right at the top, maebe highlights your three strongest posts from the last 30 days – measured by engagement rate. So you can see at a glance what's been working best lately.
The figures per post
- Impressions: How often the post was shown in total – including repeat views by the same person.
- Reach: How many different people saw the post. Reach is therefore almost always smaller than impressions.
- Interactions: The sum of reactions – depending on the platform: likes, comments, saves and shares.
- Engagement rate (ER): What share of viewers reacted.
How the engagement rate is calculated
Simply put: reactions divided by impressions, as a percentage. Which reactions count depends on the platform (e.g. likes + comments + saves). A higher percentage means a larger share of the people who saw the post also reacted. The ER makes posts with very different reach comparable – a small post with a high ER can be "doing better" than a large one with many views but few reactions.
The mini trends
In the detail view, some figures have a small trend line beneath them. It shows the development over the last few days – whether a post is still picking up speed or has already settled. Freshly published posts typically still grow here, older ones flatten out.
Differences between platforms
Not every platform delivers the same values. On LinkedIn, for instance, there's no comparable engagement rate – so maebe shows reach there instead of an ER. Wherever a number appears as "—", the platform hasn't (yet) delivered that value.
Where to go next
How to read the figures on the profile level is covered under Understanding your profile numbers. For context in words, see the AI summary of your insights.