Numbers are one thing – knowing what they mean is another. In the Insights section you can have the AI sum up your statistics in easy-to-understand sentences: what's going well right now, where things are stalling, and what you could try next – without any statistics jargon.
How to get the summary
On the Insights page of a connected account, you kick off the AI summary with one click on Performance check in the bar at the bottom. It always refers to the period you selected at the top (e.g. 30 days or October) – “What works well”, “What was weaker” and a recommendation for the time ahead. The same assessment also goes into the PDF report. You get a short, readable interpretation of your reach, your engagement and your top posts – as plain text instead of a chart.
What you need for it
- Social Connect (included in your plan from Solo upwards) and at least one connected social account.
- A few already published posts with numbers – without data there's nothing to analyze. Details under Requirements for insights.
With your plan you can generate a fresh summary once a day, with “+ Channels” at any time.
How it works together with the other AI features
It's worth drawing a clear line here:
- The AI summary reads your numbers and describes them. It doesn't change anything about your posts.
- The caption and campaign assistant write content. They use your performance data only if you actively switch on the "include best-performing posts" option – and even then your brand voice sets the tone.
That way you always know where a suggestion comes from: your numbers only feed in where you explicitly allow it.
Note: The summary is guidance, not a verdict. Platform numbers arrive with a delay and fluctuate – take the recommendations as inspiration, not as law.