Numbers are one thing – knowing what they mean is another. In the Insights section you can have the AI sum up your statistics in easy-to-understand sentences: what's going well right now, where things are stalling, and what you could try next – without any statistics jargon.
How to get the summary
On the Insights page of a connected account, you kick off the AI summary with one click. You get a short, readable interpretation of your reach, your engagement and your top posts – as plain text instead of a chart.
What you need for it
- The Social Connect add-on and at least one connected social account.
- A few already published posts with numbers – without data there's nothing to analyze. Details under Requirements for insights.
How often you can generate a fresh summary depends on your Social Connect tier (from occasionally to anytime).
How it works together with the other AI features
It's worth drawing a clear line here:
- The AI summary reads your numbers and describes them. It doesn't change anything about your posts.
- The caption and campaign assistant write content. They use your performance data only if you actively switch on the "include best-performing posts" option – and even then your brand voice sets the tone.
That way you always know where a suggestion comes from: your numbers only feed in where you explicitly allow it.
Note: The summary is guidance, not a verdict. Platform numbers arrive with a delay and fluctuate – take the recommendations as inspiration, not as law.