Sometimes you know you need a campaign – but you're missing that first spark of an idea. That's exactly what the campaign assistant is for. You give it a short briefing, and it turns that into a whole list of post ideas for your project.
Where to find it
The campaign assistant has its own page: you reach it in the menu under Create → Campaign assistant or via the AI menu on the left of the bar at the bottom of the team and project pages. If you come from a project, it's already preselected. The ideas land right there.
How to use it
- Choose the target project. Decide which project the ideas should land in – team and project context feed in automatically.
- Briefing and platforms. Describe your campaign in a few sentences: topic, goal, audience, tone of voice, important dates. The more specific you are, the better the suggestions. Below that you pick the platforms (for example Instagram and TikTok).
- Fine-tuning. If you like, set how many ideas you want, until which date the campaign runs, which voice writes and which context the assistant should also take into account.
- Generate. Tap Generate ideas in the bar at the bottom. The assistant creates a thoughtful list with a title, an idea and a caption suggestion for each post – and, if you want, even a suggested date.
- Pick & add them. The ideas appear as tiles with the campaign timeline above them; in the page header at the top you switch between Cards and Calendar. At first all ideas are selected – use the checkbox on a tile to take one out. Clicking a tile opens the detail sheet, where you adjust title, idea, caption, platform, format and date. Adopt selection on the far right of the bar adds the selected ideas to your project.
Need more? More ideas on the left of the bar fetches additional suggestions. Under … you start over with New briefing (your inputs stay in place) or Discard the current list of ideas.
Tip: Leave Context awareness switched on under Context in fine-tuning. The assistant then takes a look at what's already planned in the project and adds to it sensibly, instead of repeating itself.
Voice & performance
The ideas automatically sound like your brand: the assistant uses the brand voice and AI context you've stored at team and project level – see Brand voice & AI settings. If your team uses Social Connect, you can also switch on Extended AI context under Context in fine-tuning – the suggestions then take their cue from your best-performing posts, i.e. from what has already worked well for you. With Include best posting times, the assistant suggests dates in your strongest time slots.
Multiple voices: caption variants
In fine-tuning, under Voice, you choose your default persona and, if you like, up to two comparison voices – each comparison voice then writes its own caption variant per idea. maebe remembers your choice (it also applies to content suggestions).
In the detail sheet you see the variants as one tab per voice:
- Picking a tab puts its text into the caption field – where you can adjust it freely. Back to AI suggestion restores the original text.
- Combine captions: pick two voices and maebe blends the texts into a new caption – first as a preview, then into the caption field with Apply.
All captions are AI-generated – use them as a starting point and adjust them before posting. What gets adopted is always the text in the caption field.
What happens to the ideas
Ideas you add are created as planning ideas in your project – loose sketches, not finished posts yet. You flesh them out later at your own pace and turn them into real posts. More on that in Planning mode. And if you'd rather create an idea from scratch yourself, you can of course do that the usual way via Creating a post.
Good to know
- The generated ideas are just suggestions at first. Nothing is saved or published until you add it yourself – the page starts fresh on your next visit.
- The project remembers your last briefing, so you can pick up where you left off next time.
- You can use the assistant several times a day, but there's a fair daily limit – how much of it has been used today is shown in the bar at the bottom.