maebe has a built-in AI that takes work off your hands in several places – always as a helper that gives you a starting point, never as an autopilot that publishes something without being asked. You stay in control at all times.
Where the AI supports you
- Writing captions – in the post editor it phrases, shortens or refines your post text at the press of a button. See Caption assistant.
- Collecting campaign ideas – from a short briefing it produces a whole list of post ideas, complete with ready-made caption suggestions. See Campaign assistant.
- Sounding like you – with a few writing samples it learns how you write and picks up your tone. See Brand voice & AI settings.
- Making sense of insights – it sums up your statistics in easy-to-understand sentences. See AI summary of your insights.
How the AI handles your data
Two things that give you peace of mind:
- It thinks fresh on every request. The AI remembers nothing from one post to the next and doesn't secretly learn from your content – every request stands on its own.
- It only uses performance data if you want it to. The caption and campaign assistants draw on your real numbers only if your team uses Social Connect and actively switch on the relevant option. By default they work without it.
Note: AI suggestions are always a draft, not a finished result. Read them through, adjust the facts and the tone – that's how your voice stays recognizable.
Not to be confused
The AI connector (MCP) is something different: it lets you connect an external AI chat (such as Claude or ChatGPT) to maebe. The AI described here, by contrast, is built straight into maebe.