A post is a single piece of content – with media, text, platform and date. It's the stage you work on. Every post lives in a project, and you can create as many as you like.
Starting a new post
- Open the project where the post should be created – or the team page. In both places you'll find New post in the top right.
- Give the post a name (only for you and your team) and choose the platform, format and target format. You can still change all of that later in the editor.
- Create post creates a draft, and you land in the post editor.
If you start from the team page and your team has several projects, the form also asks which one the post belongs to. With just one project, that question is skipped.
That's all you need to get started. You fill in the rest – media, caption, date – step by step in the editor. You don't have to do everything at once; a post stays as a draft until you pick it back up.
Quick create
When you're in a hurry, you can create a post with just a title and add everything else later. That way you capture an idea without losing your train of thought – for example when a topic pops into your head while you're out and about.
Duplicating a post
If you have a post that's similar to an existing template, you don't have to start from scratch. From a post's actions you can duplicate it. The copy takes over content like the caption and settings and lands as a fresh draft in your project – ideal for recurring post types or series.
Tip: Set up a clean "master" post for your regular post types and duplicate it each time. That saves time and keeps a consistent look.
What happens next
Once the post is open, the real work begins:
- Uploading & editing media
- Choosing platform & format
- Writing a caption & using the AI assistant
- Planning & scheduling
For a full overview of the workspace, see The post editor.