Not every approval has to run through an external link. Sometimes you want someone inside your team to take a final look before a post goes out – a manager, the brand lead or a colleague with sign-off responsibility, for example. That's exactly what internal approval is for.
How it works
A person with the approval role ("Internal approver") signs off the post directly in the app – without the detour through an approval link and without a PIN. They open the post editor, review the post and confirm the approval or reject it.
The result lands in the post's status just like an external approval would: approved, rejected or still open.
When it makes sense
Internal approval fits anywhere the "final check" stays in-house:
- Four-eyes principle within the team – one person creates the post, another approves it.
- Sign-off by management – before something leaves the brand, a responsible person looks it over.
- No external link needed – if no one outside the team is involved anyway, you save yourself the sending.
You can also combine internal and external approval: first the internal sign-off, then the link to the client – or the other way around.
Who can approve internally?
The approval role is assigned to a person through your team's Roles & permissions. Whoever has this role can approve and reject posts, but it's deliberately tailored to just that task.
Note: External approvals by clients don't need a team role – they run through the link. Internal approval is only meant for people who are actually part of your team.
Where to go next
Set up the right people through Roles & permissions. If you're dealing with clients outside the team, take a look at External approvers. You'll find the basic idea under How approvals work.