With Radar you look beyond your own backyard: it places your posting times directly next to those of your competitive field. So you see not only when your content performs well, but also when there's generally a lot of movement in your topic area.
Note: Radar is included in the higher plans. In the matching plans it appears under Tools in the sidebar.
Adding competitors
You enter the profiles you'd like to compare yourself with – simply by @profilename for Instagram or TikTok. How many profiles you can add per platform depends on your plan.
Each profile you add shows its avatar and platform so you keep your overview. You can rename profiles at any time (for a clearer label in your list), pause them, or remove them again.
maebe then retrieves the publicly visible data of these profiles. The first field data takes a moment to arrive after you add a profile – that's normal.
Two heatmaps side by side
From the collected data, Radar builds a second heatmap, "Field", which sits right next to your own "Your profile" heatmap. That lets you compare both sides window by window.
Important, so you read the heatmaps correctly – they measure different things:
- "Your profile" is based on your impressions – that is, how often your posts were actually delivered.
- "Field" is based on public engagement – likes and comments in relation to follower count.
That's a different reference point, which is why both heatmaps are labelled separately. So compare the patterns (when is there a lot going on, and where?), not the absolute numbers one to one.
Competitors in detail
For each profile there's a detail card with the key figures:
- Followers
- Avg. engagement
- Posts per week
- Avg. likes + comments
Next to each number there's a "you vs. this competitor" comparison arrow, so you can see at a glance where you're ahead and where there's still room. Below that, the card shows the competitor's strongest posts – with image, a text excerpt, the numbers, and a link to the original.
You vs. the field
In the context bar, "You vs. the field" sums it all up: your values against the average across all competitors. That gives you a quick read without going through every single detail card.
The AI assessment
So you don't have to weigh the two sides against each other yourself, there's a short AI assessment available on a click. It gives you a concrete read with recommendations – such as when to post and at what frequency.
Posts & history per competitor
On a competitor, click "All posts & history" to open their detail page. There you'll see all posts from the last 90 days (paginated) – each with a small engagement curve showing how likes and comments grew in the first days after posting. That way you see not just which posts performed well, but also how fast they picked up.
Why the preview images are blurred
That's intentional, not a bug: competitors' posts are copyrighted works, and we don't host other people's images on our servers. Instead of copying the image, we only compute a rough colour signature from it – a handful of gradients the original can't be reconstructed from. You still catch the mood of a post at a glance (bright, dark, colourful, calm) without us appropriating someone else's content.
If you want to actually see a post, just click it – it opens in the original on Instagram or TikTok, at the source.
Where to go next
For your own times and how to use them while planning, see Prime Time.