Prime Time answers a question almost everyone asks: when should I actually post? Instead of rules of thumb from the internet, Prime Time works with your own numbers – when your posts have landed best in the past. On top of that come your field (similar profiles on maebe) and, if you use Radar, your competitors.
Note: Prime Time analyses the performance of your connected profiles, so it needs connected social accounts. What's required is explained under Requirements for Insights.
The page has two areas: Plan looks ahead at your week, Your times shows where the recommendations come from. Each platform (Instagram, TikTok …) has its own analysis – you switch it at the top of the page.
Plan
At the top you choose the week – this week or one of the coming ones. You can't go back to past weeks here, because planning looks ahead.
- Your strongest window: The big line names the time window in which your posts of the last 90 days did best, and tells you whether it's still open in the chosen week. On the right you see your best time and your best day.
- Your week: For each day you see the best window with a bar – the longer, the stronger for you – and a second window under “also good”. A window marked Chance is one you're currently testing (see below). Past days are faded.
- Create: The button on a day creates a new post – date and time are already set to the day's best window. In the bar at the bottom, Post in the best window takes you straight to the strongest window of the next few days.
As long as there aren't enough of your own posts analysed yet, the plan follows similar profiles – and says so.
Your schedule for next week
With Suggest schedule in the bar, the AI writes you a short plan in three parts: Plan like this (which windows to use for your most important posts), Test (which chance you could try) and Leave out (which window to avoid). It only uses your analysed times and the dates and formats of posts you've already planned – no texts. The suggestion is a starting point; give it a quick check before you plan by it.
Your times
Here you choose the period: 30 days, 90 days or 12 months. Next to it you see how many of your posts were analysed.
When your audience responds
The heatmap shows weekdays from top to bottom and the time of day in 2-hour blocks from left to right. The stronger the colour, the stronger the window. Hover over a cell (or tap it) to see the details.
In the card header you switch the layer:
- Me: your own posts. Your three strongest times are outlined.
- Field: similar profiles on maebe, anonymously combined and, where possible, matched to your industry – always without you.
- Competitors: the profiles you follow in Radar. Without Radar this layer is greyed out.
- All three: everything averaged. Outlined windows are where all agree. Dashed windows are chances: strong for the others, barely tested by you.
Next to it you find your strongest windows and the windows you should better avoid.
Test chances
Prime Time looks for time windows where your field is strong but you've barely posted. Three posts in such a window show whether it works for you, too. You see how many posts are already there and how they're doing compared with your average. After three posts the result is set – for example “worth it for you” or “not worth it for you”. With Create post you plan the next test post right into the window.
What has changed
Here Prime Time compares the chosen period with the same stretch before – for example a new strongest window, a window that has dropped, or whether your weekend is getting stronger or weaker.
Good times right when you schedule
When you pick a date in the post editor, maebe marks the good times of the chosen day with a dot. Tap one to take that time.
No data yet? That's normal
Prime Time needs a certain number of analysed posts to recognise reliable patterns. If there are too few, your own heatmap stays empty at first – that's not an error. Plan and the Field layer already help you in the meantime.
Prime Time when planning with AI
In the AI campaign assistant you can tick “Include best posting times”. The assistant then suggests publishing times that match your strongest windows.
Where to find Prime Time
You'll find Prime Time in the menu under Social Connect → Prime Time.
What's next
If you want to see what works for your competitors, continue with Radar.