Prime Time answers a question almost everyone has: when should I actually post? Instead of relying on rules of thumb from the internet, Prime Time works with your own numbers – that is, with when your posts landed best in the past.
Note: Prime Time evaluates the performance of your connected profiles, so it needs connected social accounts. To learn what's required, see Requirements for insights.
Reading the heatmap
At the centre is a heatmap: weekdays running top to bottom, the time of day in 2-hour blocks running left to right. So each cell stands for a specific window – for example "Tuesday, 6–8 pm".
- Each cell shows a value (index). It's relative to your own average: a value above 1.0× means your content performs better than your average in that window.
- The stronger a cell's colour, the stronger the window.
- Hover over a cell (or tap it on your phone) to see the details for that time window.
- On the right, the context column shows your best and your weakest time windows as a recommendation at a glance – in case you don't want to scan the whole heatmap.
Each platform (Instagram, TikTok …) has its own tab, because the good times differ from channel to channel.
Your field as a comparison (consensus & opportunities)
Below your own heatmap there's a second block: your field. It shows when similar profiles on maebe perform well – anonymously aggregated across many profiles and, where possible, tailored to your industry. Important: this is the field without you – a genuine comparison, not your own pattern mirrored back.
This second heatmap shows the field's strong times everywhere – including windows you haven't tried yourself yet. That's the whole point: you should be able to discover new good times, not just get confirmation of the ones you already use. Below it you'll find two lists:
- Strong in your field – untapped by you: time windows that perform above average in the field but that you've barely used. Worth a test.
- Strong for you and your field: windows where your own strength and the field line up – your safest posting time.
While your own history is still too thin for a clear recommendation, the recommendation card on the right already fills up with the strong times from your field – a starting point until your own numbers take over.
No data yet? That's normal
Prime Time needs a certain amount of evaluated posts to spot reliable patterns. If there are still too few, the heatmap stays empty at first – that's not a bug. In this early phase it's worth taking a look at the Radar, which compares your competitive field and gives you some orientation even without a long history of your own.
Using Prime Time while planning
You don't have to keep the times in your head: in the AI campaign assistant you can tick "include best posting times". The assistant will then suggest publishing times that match your strongest windows – straight from the analysis into the finished plan.
Where to find Prime Time
You can reach Prime Time via the Tools in the sidebar.
Where to go next
If you'd like to compare your times with your competitive field, head over to the Radar.