Insights

Understanding statistics

Insights show how your published posts are really performing on the platforms.

Understanding your profile numbers

What the four key figures at the top and the two trend graphs on the profile level mean – and why the engagement curve doesn't swing every day.

Understanding your post numbers

Impressions, reach, interactions and engagement rate per post – and how to read the mini trends.

Requirements for insights

What you need for statistics to appear – and why the section stays empty otherwise.

Prime Time – your best posting times

A heatmap shows you which times your posts perform best.

Radar – compare with your field

Place your posting times right next to those of your competitive field.