Not every idea is a finished post right away. Sometimes you just want to note down "something should go here" – without worrying about caption, format and approval just yet. That's exactly what planning mode is for.
Idea or real post?
Every post in maebe can be in one of two states:
- Planning idea – a loose sketch. It captures the topic and a few keywords, but doesn't have an approval link, a date or any publishing yet. Perfect for collecting and sorting.
- Real draft – a full-fledged post. Here you take care of media, caption, platform and format, get your approval and plan the publishing.
So planning mode is your notepad right inside the project – ideas sit visibly next to your real posts, without any of them accidentally ending up with a client or online.
How to switch
In the post editor, at the very top of the right-hand column, you'll find a planning mode toggle:
- Toggle on – the post becomes a pure idea. The sections for approval, scheduling and publishing disappear, so you can focus on the essentials.
- Toggle off – the idea turns into a real draft. Now all the tools reappear: you upload media, polish the caption and can start the approval.
Note: Once a post has been approved or published, it can no longer be turned back into an idea – that wouldn't make sense at that point.
From idea to finished post
The typical path looks like this: you collect ideas (feel free to use the campaign assistant for this), sort through them at your leisure and flesh them out one by one. As soon as an idea takes shape, you switch off planning mode and turn it into a real post.
If you'd rather start with a full-fledged post right away, just create one via Creating a post. And once your ideas need a date, carry on with Planning & scheduling.