Approvals are the heart of maebe: you create a post and get your client's "yes" for it – before it goes live. Instead of emailing screenshots and waiting for replies, the whole sign-off happens in one tidy place.
The basic idea
The flow is always the same, whether it's a single image or a whole video that needs approval:
- You share the post. In the post editor you create an approval link and send it to your client.
- Your client takes a look at the post. They see it exactly the way it'll look later – with no maebe account of their own, just through the link.
- They approve or reject. With a short PIN they confirm the approval, or send the post back with a comment.
- You see the result in the editor. The status flips – approved, rejected or still open. You stay on top of things at all times.
In short: Share → Review → Approve/Reject → Status in the editor. That's all it takes.
What your clients can do
Depending on what you allow when you share, your client can do more than just give a thumbs up:
- Approve or reject – this is always possible.
- Comment – leave notes directly on the post.
- Adjust the caption, date or image crop – if you allow it.
- Upload their own media – such as a better photo, if you've enabled it.
- Download images and videos – on by default; you can turn it off per post, and the approval page then shows no download button.
Your team's standard approval flow
So you don't have to configure the approval settings on every single post, the team page has a block called "Standard approval flow for this team". There you define once how new posts should be approved by default: the approval method (without a PIN, with selected approval contacts, or with a custom PIN), what your client may edit, and how long approval links stay valid.
Every newly created post adopts these settings automatically — and you can still adjust them per post at any time. If a post differs from the team standard, the approval modal shows a subtle hint and offers to reset it to the team standard with one click. Without a custom configuration, maebe automatically picks a sensible default (your starred approval contacts, otherwise "approvable without PIN").
Other ways to get an approval
Not every approval has to run through an external link:
- Internal approval – a named person from your team (any role except junior, including the dedicated approval role of course) signs off directly in the app. More on this under Internal approval.
- Collections – bundle several posts behind a single client URL instead of sending each link separately. See Collections.
Where to go next
The best next step is to set up your first link: Sharing an approval link & PIN. If you want to know what reaches your client, read What your clients see.