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How approvals work

The basic idea behind approvals – how you review a post with your clients and get it signed off.

Approx. 2 min read

Approvals are the heart of maebe: you create a post and get your client's "yes" for it – before it goes live. Instead of emailing screenshots and waiting for replies, the whole sign-off happens in one tidy place.

The basic idea

The flow is always the same, whether it's a single image or a whole video that needs approval:

  1. You share the post. In the post editor you create an approval link and send it to your client.
  2. Your client takes a look at the post. They see it exactly the way it'll look later – with no maebe account of their own, just through the link.
  3. They approve or reject. With a short PIN they confirm the approval, or send the post back with a comment.
  4. You see the result in the editor. The status flips – approved, rejected or still open. You stay on top of things at all times.

In short: Share → Review → Approve/Reject → Status in the editor. That's all it takes.

What your clients can do

Depending on what you allow when you share, your client can do more than just give a thumbs up:

  • Approve or reject – this is always possible.
  • Comment – leave notes directly on the post.
  • Adjust the caption, date or image crop – if you allow it.
  • Upload their own media – such as a better photo, if you've enabled it.

Other ways to get an approval

Not every approval has to run through an external link:

  • Internal approval – someone on your team with an approval role signs off directly in the app. More on this under Internal approval.
  • Collections – bundle several posts behind a single client URL instead of sending each link separately. See Collections.

Where to go next

The best next step is to set up your first link: Sharing an approval link & PIN. If you want to know what reaches your client, read What your clients see.