Many pieces of content work on several platforms at once — a reel, for example, works just as well as a TikTok video or a YouTube Short. With cross-posting you plan such posts once and simply take the additional platforms along.
Choosing cross-post targets
In the post editor, open the platform/format selection in the context column – the quickest way is the platform pill or + Platform at the top, below the title. Under Cross-post also on you'll see all platforms that match your post — just tick them.
maebe only shows you genuinely compatible targets: same aspect ratio, same media logic. A 9:16 reel can go out as a TikTok video, YouTube Short or Facebook reel, a story as a story on other platforms. Nothing needs to be re-cropped, and the post looks right everywhere.
For some combinations, compatibility depends on the selected target aspect ratio: an Instagram post can go out as a Facebook post, for example — but only in 1:1, because that's the only aspect ratio both platforms display the same way. If you pick a different target ratio, the option simply disappears until it fits again.
Useful even without Social Connect: The cross-post selection works without connected accounts too. It then serves as a planning and posting reminder for publishing by hand — with Social Connect, maebe automatically publishes to all selected targets as well.
Where you'll see cross-posts
Selected targets are visible everywhere your post appears:
- In the editor and the client approval view — as additional platform pills below the title.
- In lists and grids — as small platform icons on the post.
- In the calendars (project, team, approval lists) — each target appears as its own, colour-matched entry right below the original. If you move the post via drag and drop, the targets move along automatically.
- In the calendar subscription (iCal) — each target becomes its own event, e.g. "[TIKTOK / Crosspost] My reel". Platform-filtered subscriptions take cross-post targets into account, too.
YouTube title
If your post also goes to YouTube – as a Shorts target or directly as a YouTube post – a YouTube title field (with the YouTube icon) appears below the caption. YouTube needs its own title of up to 100 characters; your caption ends up in the description there.
The title is required: as long as it's missing, the post health shows a red dot and the post won't go out to YouTube. The field also appears in client approval, where it can be edited and is locked exactly like the caption.
Publishing automatically alongside
If your team has Social Connect and connected accounts on the target platforms, a single click is all it takes when publishing directly: maebe starts the main post and one publication per cross-post target — same caption, same time, but prepared appropriately for each platform.
Each platform counts individually against the daily limit, and each publication appears individually in the history — so you can see exactly what ended up where.
Tip: If you later change the post's platform or format, maebe automatically removes targets that are no longer compatible — so nothing can ever go out in the wrong format.